MercyRockford Health System Purchases Sportscore Naming Rights

The Rockford Park District and Winnebago County Regional Tourism Facility Board (WCRTFB) announced that the Sportscore Complexes have been renamed, thanks to a new naming rights partner.

The complexes will now be called MercyRockford Sportscore 1, 1288 Elmwood Rd, Rockford, and MercyRockford Sportscore 2, 8800 E Riverside Blvd, Loves Park.

“One hospital on two campuses is now partnering with one sports facility at two locations. MercyRockford Health System is extremely proud of our work over the years with the Rockford Park District, and we look forward to the opportunity to improve the health and well-being of Rockford area athletes and the community as a whole for years to come,” said Javon R. Bea, President/CEO of MercyRockford Health System. 

The 10-year agreement will total $2 million, with an annual contribution of approximately $200,000, and includes naming rights to the Sportscore 1 and Sportscore 2 campuses, including logo incorporation within exterior signage, print materials, web exposure, and the opportunity for MercyRockford Health System employees to utilize the Sportscore 2 facility.  The deal was assisted by Cleveland-based The Superlative Group, who served as naming rights agent on behalf of the Rockford Park District.  

“MercyRockford Health System has been a long-standing partner, helping the Rockford Park District provide recreational opportunities essential to healthy, balanced lifestyles including fitness, nutrition, social experiences, positive use of leisure time, and the reduction and prevention of health risks.  We are thrilled to be expanding our partnership with an organization that has consistently been recognized as a premier leader in outstanding healthcare and patient outcomes,” said Tim Dimke, Rockford Park District Executive Director. 

About MercyRockford Health System

MercyRockford Health System was formed in January of 2015 through the merger of Mercy Health System and Rockford Health System.  Today, MercyRockford Health System is a not-for-profit, multi-regional health system comprising five hospitals, a wholly-owned insurance company,  more than 867 physicians,  and 80 outpatient clinics and other service sites that provide care to residents in more 60 communities in 15 northern Illinois and southern Wisconsin counties.

About Sportscore 1

Sportscore 1 is a nationally recognized facility of the Rockford Park District for hosting soccer, softball, baseball, lacrosse, Ultimate Frisbee®, and rugby tournaments. On-site amenities include: 18 soccer fields, eight lighted softball/baseball diamonds, boat ramp, fishing pond, and 500-plus parking spaces hosting more than 600,000 annual visitors. 

About Sportscore 2

Sportscore 2, which includes the Indoor Sports Center and Wedgbury Soccer Stadium, hosts more than 1.4 million user visits per year between tournaments, leagues, trade shows, and other annual events. Currently, modernization of Sportscore 2 is taking place, adding five synthetic turf and multi-purpose lighted fields. Once complete, the fields will be used for soccer, softball, baseball, football, lacrosse, and other turf field related programs. Play on the five synthetic fields is planned for spring 2016. Construction is also completed for the expansion of the parking lot located to the north of the ISC, which will add 424 stalls when completed, bringing total on-site parking to more than 2,000 spaces.  Sportscore 2 is approximately 180 acres, and when the construction is complete, a total of 26 fields will be available.  Construction on the Mega Sports Center (MSC), will begin spring 2016, opening summer 2017.  The project involves the addition of a large enclosed soccer field convertible to four soccer, softball, or football fields, a connector building at the main entrance, renovation of the existing Indoor Sports Center, and reconfiguration of site access.   

About Reclaiming First

Reclaiming First is a community-wide comprehensive plan to enhance and enlarge the sports facilities in the Rockford area to reclaim the region’s dominance in sports tourism.  Amateur sports tourism at Sportscore One and Sportscore Two currently accounts for $15.25 million in income for the Rockford region that would otherwise not occur. Local municipalities receive an estimated $1.8 million in the form of direct additional general fund tax revenue from amateur sports tournaments. Revenues from all Reclaiming First sports facility projects will more than double the revenues to over $34 million.  Further, income generated from amateur sports tournaments means local citizens are able to use these facilities at reduced or no cost.

The Winnebago County Regional Tourism Facility Board (WCRTFB) was formed to administer the hotel tax that helped fund the Reclaiming First initiative.  WCRTFB includes board/council members and chief elected officials and staff leaders from the Rockford Park District, Rockford Area Convention & Visitors Bureau,        City of Rockford, City of Loves Park, Village of Machesney Park, City of South Beloit, Village of Rockton,     Village of Roscoe, Village of Cherry Valley, and Winnebago County.  For additional information on Reclaiming First, see www.reclaimingfirst.org.

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